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What Are You Smoking?

Apr 1, 2019

This week on the show, we're time-traveling back to SXSW 2019, which is where Will sat down with Aliza Sherman, co-founder and CEO of Ellementa, which aims to connect women with the right cannabis products for them. 

Listeners will learn about how cannabis companies need to rethink the way they market to women, why education has to come before marketing throughout the industry, and why consumers should try out multiple products so they can best understand what's right for them. We'll also hear about Sherman's journey to cannabis after a storied career in the tech space, and find out what she looks for in her cannabis, whether she's consuming at home in Alaska or testing partner products on the road.